Twitter Introduces Keyword Targeting In Timelines

by Admin

19 Apr
 None    Internet Related

by Kyle Grant

Twitter has taken steps to significantly improve the relevancy of its advertising platform by introducing keyword targeting. Advertisers were historically able to target by interests, gender, device and geography, which allowed for more branding-based advertising programs. With the new targeting by keyword, in addition to the aforementioned targeting capabilities, Twitter has now introduced contextual relevancy into the equation.

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