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Twitter Introduces Keyword Targeting In Timelines

on 19 Apr  Posted by Admin  Category: Internet Related  
by Kyle Grant
http://www.mediative.ca

Twitter has taken steps to significantly improve the relevancy of its advertising platform by introducing keyword targeting. Advertisers were historically able to target by interests, gender, device and geography, which allowed for more branding-based advertising programs. With the new targeting by keyword, in addition to the aforementioned targeting capabilities, Twitter has now introduced contextual relevancy into the equation.

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