SEO and PPC living together in perfect harmony. Yeah right. How many of you out there put as much effort into your SEO efforts as you do with your sponsored efforts? We hear of all of this money being poured into sponsored spend yet when asked how much you spend monthly on SEO many will respond by scratching their heads and look back at you with a shrug of the shoulders implying "I don’t know exactly…". Or even worse, others will state that they do not track what they are spending on SEO.