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A Refresher in Maximizing PPC Advertising - Match Types Part One

on 04 May  Posted by Admin  Category: Internet Related  
by Darlene Moore
http://www.mediative.ca

A com­mon mis­take in a Google AdWords cam­paign is to not make use of the avail­able match types. Using dif­fer­ent match types can help in the iden­ti­fi­ca­tion of addi­tional key­words, increase Click Through Rate CTR, increase Qual­ity Score QS and decrease cost.

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