by Jody Nimetz
http://www.mediative.caYesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks. He made mention of Penguin 2.0 which appears to be a substantial update on the original
Penguin. The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.