Google Penguin 2.0: The End of Traditional Link Building & Webspam?

by Admin

17 May
 None    Search Engines

by Jody Nimetz

Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks.  He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin.  The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.

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