by David Callan
It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.
In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.
While all this is true, most people have failed to realize that the World Wide Web has arrived with its' own unique and rather unorthodox but highly effective set of rules.