Ahh reporting… marketers live and die by reports, business live and die by reports, coaches live and get fired by reports. At some point in your life you will have measured and communicated success (or failure) in the form of a report or dashboard. We all use them, heck in the online marketing world we use them each an every day. So why then is there confusion by the masses over dashboards vs. reports? For whatever reason, there seems to be a lot of confusion over what a dashboard is and should consist of compared to that of which a report should consist of.