As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are shortcuts aplenty in the hunt for better search rankings. Search experts at ICMediaDirect.com dissuade clients from thinking that they can or should fool Google and Yahoo. Instead, we show them solid methodology that works. Above all else, your website needs superior content that anchors your search engine optimization strategy.
Algorithmic innovation, much of it by Google's engineers, has thankfully rendered search engine spamming a fruitless endeavor. This has made the search engine a far greater tool for us to use and, in turn, has sparked the online advertising industry.
I'm looking at John Battelle's words that I jotted onto my notepad: 'ephemeral to the eternal'. He was describing the permanent trace we leave behind as Internet users - how our immediate needs or curious whims are logged forever through the process of search. These electronic etchings serve as treasure maps to those nimble and opportunistic enough to read them. Search is a vitally important aspect to the users and businesses alike, and there isn't a better guide in the field today than Mr. Battelle. When people ask me about search, which is often; I immediately refer them to his blog, Searchblog (www.battellemedia.com), without qualification.
I went with ICMediaDirect.com's VP of Sales, Diana Lee, to hear Mr. Battelle speak last week in New York City. It was 212 Engagement's 'Newsmaker Night', sponsored by CBS Digital Media. He authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture', he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there's even more, but what interests me is that his opinion shapes the opinions in the Search world. Simply put, Battelle's credentials impress.