B2B Marketing in 2007 - Evangelizing Your Consumers

by Admin

23 Feb
 None    Internet Related

by Jody Nimetz

Given the understanding that most B2B organizations offer high end products or services, we know that the time that it takes to qualify a lead, nurture the relationship and convert the lead into a sale can take months or even years. The thing is, there is one more step involved in this marketing process for B2B marketers to consider and that is to make your customer an evangelist for your organization.

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