If you've ever done the least bit of research on SEO or getting your website ranked in the search engines, you probably know that link building is one of the best ways to get your website noticed by the search engines. Links not only drive referral traffic, but they tell the search engines that your site is an authority and should rank high for certain search terms. That's why anytime you're interested in SEO, the first thing you should look into is professional link building services.
To speculate on the future of brand advertising is certainly beyond the scope of this column, but I got myself into this mess. I opened the can of worms two weeks ago in the Search Insider by warning that we could be running the search funnel dry. Ryan DeShazer, from HSR, called me on it and asked me what will replace traditional brand building in our new digital environment. Last week, I began the journey by talking about two different types of brands: Brand Promises and Brand Religions. Today, I’d like to paint a hypothetical scenario of where awareness marketing might go for those brands that are implicit promises. Next week I’ll tackle religions.
Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business.
I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced they were launching Microsoft only retail outlets, similar to the successful Apple Stores. My intention with this column was to follow up on last week’s column, No Search is an Island, which prompted some interesting comments. My point was that search captures awareness created demand, it doesn’t generate it. If you want to continue to harvest from the bottom of the funnel, you need something to prime the top. And many, quite rightly, pointed out the traditional methods of priming the top, including TV, are becoming less and less effective. Martin Lindstrom, in his book buy-ology, references extensive neuro-scanning studies that showed that millions of dollars are being wasted in ineffective brand building.
Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn't matter from where these links came as long as there were many links that pointed to your website.
As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
When given any XML parser, such as a Microsoft's XML DOM component, anyone can pass a function name embedded into an XML message. Therefore, you do not need SOAP or any formal protocol around XML Web services to accomplish this. The designers of such a system could provide a specification for the outlay of the function parameters and even return XML after the function is called if they wanted. Standard XML Web services just make it easier. SOAP simply standardizes this type of RPC mechanism. SOAP is the communication protocol used by XML Web services. Is SOAP required? No. Is it recommended? Yes. Only because SOAP provides a standardized means of describing the data elements that make up the messages sent to SOAP servers, including .NET servers hosting Web services.
Brooklyn, New York, February, 2009 - TemplateMonster.com, the Internet's largest templates provider, launches a new offering for Flash and SWiSH template customers - the Stock Music Mega Pack. According to the company, this set of stock music and audio is an essential component for customizing Flash animation.
LiquidNet, the famous web hosting services provider, announces that it has recently launched ThemZa - a new online project aimed at offering a wide variety of free templates and web design themes for PHP script-based websites such as blogs, image galleries and content management systems. New skins are being continuously added to the list of Joomla templates, WordPress, Moodle and 4images themes. These are currently available for download in .zip format to all the users contemplating a new personal or business website and searching for an appropriate template to accommodate its contents, as well as to those simply looking for a fresh new theme to replace their current outdated one.
Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects.
Today I am plagued by ambiguity. I’m happy and scared. Relieved and cautious. Excited and apprehensive. And it all has to do with search and how we use it. On one hand, I’m relieved that search seems to be the sole marketing channel that’s actually benefiting from the crushing economic pressure. On the other hand, I’m worried that we may be short sighted in grabbing onto search as a life preserver in raging marketing waters.