by Admin
You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.
Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.
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by Jody Nimetz
http://www.enquiro.com
My previous column discussed dealing with increasing amounts of competition in the B2B world. It is no secret that B2B companies are facing increasing amounts of online competition. Many times competing for the prime real estate means dealing with category killers and competition that can be considered direct (a distinct industry competitor) or indirect (those sites that are vying for the same real estate on a SERP but are not necessarily a true competitor that provides a similar solution). Indirect online competition can also come in the form of .gov or .edu sites. B2B sites that are ranking well in the search engines and have a proven solution are effective in dealing with indirect competition due to the relevancy factor.
by Admin
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by Sharon Housley
http://www.feedforall.com
RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
by Admin
The domain name of a website is often one of the most overlooked aspects of web development. Yet, when it comes to marketing, it is potentially a very powerful tool. Businesses looking to establish an online presence should use their website to assist in company or product branding whereas stand alone websites can promote their pages in the search engine results.
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by Rick Tobin
http://www.enquiro.com
In the past week I have had two prospective clients raise questions that ultimately stem to the "real value" of having a sponsored campaign, but more importantly, how you derive that "real value."
First of all, lets get some semantics out of the way.... Clicks are valuable; visits are valuable; reducing the CPC is valuable; brand awareness is valuable; but nothing is as valuable as a return on the bottom line. This doesn't mean just improving conversions, but improving the cost/conversion and the lifelong value of every single sale or lead. This is "real value," and sometimes being able to recognize and/or reconcile that true metric is not that easy, especially if you have a longer sales cycle and the purchase decision involves a longer than normal research phase.
by Admin
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by Admin
by Sharon Housley
http://www.feedforall.com
There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.
Google started out as the beloved child, a fledgling start up that was all heart, and today they are a "hated" brand. Why the fall from grace? In some ways Google is a victim of the too big, too powerful, and too successful affliction that attacks companies that achieve a level of success that few companies dream of. Now that does not mean that I am giving them a pass, they have room to improve and I really do not hate them. I just think there is a lot of areas they could improve.
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