Google: how to optimize the crawl budget of your website

by Admin



Article by Axandra
SEO software

In Google's official webmaster blog, Google's Gary Illyes wrote about crawl budgets and how they affect your website. Prioritizing the pages that should be indexed can help you to get high rankings for your more important pages. Two factors influence the crawl budget of a website:


Industry Leaders Unite at the Digital Marketing Innovation Summit

by Admin


23 Jan
 Summit    News

This March 21-22, Innovation Enterprise will play host to the Digital Marketing Innovation Summit, a two-day event taking place in New York. Over the course of the summit, attendees will hear insight from industry leading digital marketing executives, including speakers from PepsiCo, Bloomberg, Microsoft, Pinterest, the UN, Universal Music Group, and The Onion.

As we get properly into the swing of 2017, companies will be implementing their digital marketing strategies for the year. Learning from the mistakes of 2016 will be vital as brands look to stay ahead of the competition; any content strategy for this year should be well thought out with key metrics identified and thorough analytics being drawn to measure impact. The very best digital marketing strategies will have the customer at their core, will look for genuine engagement rather than just reach and enhance the brand identity.


New Google patent: how search engines see entities and what you have to do about it

by Admin


19 Jan

Article by Axandra
SEO software

Recently, Google  was granted a patent with the name "Question answering using entity references in unstructured data". The patent is long and full of technical lingo but if offers some insights into how Google finds relevant information on your web pages.


MarketCrest LLC Recently Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

by Admin



MarketCrest LLC recently hosted a workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

“We created a workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”


Why spending less on paid search marketing can lead to a better website experience

by Admin


11 Jan

Article by Axandra
SEO software

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.


Boulder SEO Marketing Founder To Discuss The Future Of Search Engine Optimization On January 12, 2017

by Admin



At The American Marketing Association Meeting in Boulder, Colorado

Internationally recognized search engine optimization training and consulting expert Chris Raulf to highlight recent Google algorithm updates and share tactics and strategies that could help businesses gain visibility in online search results in 2017

Boulder SEO Marketing, a leading provider of search engine optimization training courses and consulting services, today announced that its founder and president has been invited by the American Marketing Association to present an hour-long session entitled: Search Engine Optimization in 2017. The presentation will be held on Thursday, January 12, 2016 at 6:00 pm MST at CU Boulder, Leeds School of Business, in Boulder, Colorado. Additional information and registration are available by visiting: http://www.coloradoama.com/event/future-seo-jan2017


Are you ready? 2017 is going to be the year of mobile (with instructions for you)

by Admin



Article by Axandra
SEO software

Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google.

Having a mobile website is no longer an option. It is a necessity. In this article, we'll show you how to prepare your website for this.


SEO for Growth Launched in St. Louis

by Admin


28 Dec
 marketing, SEO    News

Changescape Web is now a Certified Consultant for SEO for Growth. Ken Tucker, founder of Changescape Web in St. Charles, MO, was chosen as one of the first certified SEO Consultants through SEO for Growth.

St. Louis is now one of the elite locations to offer marketing activated websites based on the best-selling book: SEO for Growth by John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels. SEO for Growth contains valuable tips on how to leverage the new rules of search engine optimization to make sure a business’ website gets found online.


Content Marketing Predictions for 2017: Magnificent Marketing Presents 51 Expert Insights for the Upcoming Year

by Admin



To market effectively, it's important to be up to date on the latest technologies, practices and trends, and to know what to expect -- not just in the present, but for the future. Magnificent Marketing is excited to present a new piece featuring 51 exclusive expert predictions from industry professionals on what to expect from content marketing in 2017.

Throughout the last year, Magnificent Marketing has produced podcasts featuring tips, tricks, insights, strategies and conversations from leading industry experts in sales, SEO, marketing and more.

As 2017 approaches, Magnificent has reached out to these experts to gather their informed opinions and predictions for content marketing in 2017.


Jim Ziegler's Internet Battle Plan Returns to Atlanta January 10-11 2017 at the Crowne Plaza Hotel Midtown

by Admin



Battle Plan Graduates have given us raving testimonials about profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here. As always, Dealer Principals attend at no charge.

In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership while, at the same time, producing their maximum profitability. The only choices - Grow or Die.

Jim Ziegler and speakers will demonstrate numerous techniques, word tracts, strategies and real life examples of dealerships that are dominating the competitors with technology-enabled marketing and Internet techniques and programs. This is hands-on 'real-world' stuff, not theory - happening in the real-world, in real dealerships, with real customers.


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