by Admin
With over 1.7 billion live websites and 380 sites launched every minute, audiences can afford to be highly selective with which sites they visit.
With over 1.7 billion live websites and 380 sites launched every minute, audiences can afford to be highly selective with which sites they visit. Take2Strategy shared the top strategies for brands to optimize their online engagement and conversions.
With over 1.7 billion live websites and 380 sites launched every minute, audiences can afford to be highly selective with which sites they visit.
Take2Strategy's Web Consultant Gabriel Shaoolian highlighted the leading strategies brands can use to optimize their website and drive engagement, conversions and more.
The ten website strategies to optimize online performance are:
1. Have a clear and compelling value proposition
2. Include videos for storytelling, boosting dwell time
3. Improve internal linking structure for SEO and engagement
4. Add a live chat function to aid conversions
5. A/B test to measure headline performance
6. Offer a lead magnet or free downloadable content to build a relationship
7. Use personalized Call To Actions (CTAs)
8. Make the website mobile responsive for various devices
9. Incorporate social proof to encourage action
10. Protect the integrity of the website with a Hypertext Transfer Protocol Secure (HTTPS)
A website is one of the most effective marketing tools and brands who optimize theirs will convert prospects successfully.
Once a website is optimized, businesses should establish clear performance indicators to measure the effectiveness of their website strategies.
About Take2Strategy: Take2Strategy's Gabriel Shaoolian is a digital growth consultant specialized in growing brands online. Take2Strategy provides services to startups and enterprises looking for market-winning business, web and marketing strategy.
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