by Gord Hotchkiss
Last week I was chatting with my friend Greg Jarboe. For those of you who don't know Greg, he's the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. But the pearl of wisdom that I picked up from Greg this time was an off handed comment that said volumes about our industry.
Greg had just got back from a search conference in Sweden. At said conference, there tends to be a handful of black hat SEOs that hold court after the show shuts down, showing off their spam de jour. For those of us who primarily live on the white side of the fence (and I say primarily because one is never sure exactly where that fence is)