AskMen has been helping men to look, live and know better since 1999, with content covering fashion, dating, health, entertainment and more.  The site now attracts over 17 million global readers a month, with 50% visiting the site from mobile platforms – an increase of more than 4 million users year on year.

The key features of AskMen’s re-imagination are:

Content Discovery Engine – Designed with Commerce in Mind
Readers can quickly discover the AskMen content that is most important to them via an engine that deduces what is most relevant to the reader. This foundation gives users the ability to engage with highly contextual commerce opportunities on the site. If readers are consuming content related to a specific brand of luxury watches, for example, the goal is to surface relevant buying opportunities for that particular brand directly within their reading environment.

Enhanced Social Sharing and “My Magazine”
AskMen brings all social-sharing elements together in a single “ ” button and offers its readers the opportunity to save content on their own personalized page. The eventual goal is to allow readers to curate from a content library of over 100,000 articles and videos, and share their content “Magazine” with friends.  Eventually readers will be able to buy items from the “ ” button.

One Display Advertiser Per Page
AskMen’s default ad mix allows advertisers 100% share of voice on a page through a range of high-impact responsive advertising formats that offer a greater canvas and richer suite of opportunities to engage with an audience of professional upmarket men. Advertising is intended to complement the site’s quality editorial, mixing the classic design sensibilities of premium print advertising with the interactivity of the digital format.

Responsive Design
With growing use of mobile devices and an increasing number of users visiting the site from multiple platforms, the new AskMen adopts a cutting-edge responsive design built from the ground up in HTML5. The re-imagined site now delivers a contemporary look and feel, improved functionality and a seamless user experience across all screens and platforms.

Ricardo Poupada, Senior Vice President and General Manager, AskMen, said:

“This is the most important chapter in the history of AskMen since our launch in 1999. We have created a site that looks fantastic on all devices and highlights our great content, and have built our own enhanced platform that gives us a foundation to keep developing and improving the site, adding new reader tools and commerce opportunities. He added, “We’ve also taken a huge step in advancing our advertising experience – with our new strategy proving popular with forward-thinking advertisers who want 100% share of voice around our content.”

To check out AskMen’s newly redesigned site, click here. If you’re interested in learning more the brand’s ad opportunities and demographics, check out their publisher profile.


About the AuthorAndrew Waiser is Director, Strategic Partnerships and Digital Media at Mediative working with publishers and the Mediative sales team to develop new, creative solutions for advertisers. Andrew is also responsible for business development and publisher relations for the contextual Mediative channels. Shortly after receiving his undergraduate degree from the University of Western Ontario, Andrew began his career in the media world on the agency side before making the switch to the network/sales side. Andrew loves the challenge of bringing customized creative solutions to advertisers and also enjoys the business side of the role in helping to grow the Mediative offering.