Since Google is the number one search engine, many companies that rely on search engine results to generate leads and revenue optimize their sites specifically for Google algorithms. But because the Google algorithms are not publicly known, it’s historically been a matter of testing to see what works and what doesn’t.
The Ballantine blog post highlights how the Panda and Penguin algorithm updates have affected different types of businesses, how SEO has evolved, why holistic SEO is critical, growing trends in SEO, and the pitfalls of over-optimization.
Google’s goal is to provide search results that are relevant and useful to its search customers. When Google and other search engines first came on the scene, it was enough to stuff a webpage full of keywords to rank high in the search engine results. Over time, Google’s algorithm has evolved to be smarter, and not be fooled by such simple tactics.
Ryan Cote, Director of Marketing for Ballantine, stresses the importance of holistic SEO, “Holistic SEO is timeless, and companies that have embraced this concept have succeeded even as Google tweaks its search engine algorithms. Websites that have thin content, poor engagement and embrace “black hat” SEO strategies are being significantly affected by Panda and Penguin.”
To read the full blog post, visit:
http://www.ballantinedigital.com/seo-in-a-post-panda-world/About Ballantine Digital:
Ballantine Digital provides full-service SEO & social media solutions to mid-sized companies looking for increased search engine rankings & social visibility. For more information on how Ballantine can increase your online visibility, please visit:
http://www.ballantinedigital.com/services/Source:
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