Who are the people behind Blekko?

Blekko cofounder and CEO Rich Skrenta was one of the founders of the Open Directory Project and cofounder of Topix. Blekko has about $20 million venture capital from well-known angel and venture investors in Silicon Valley.



What makes Blekko different?

"Blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. Use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't."

The slashtags are Blekko's refinement tools. You can use them to filter the results by certain criteria. For example, a search for "global warming /conservative" returns articles about global warming, but only from conservative websites.

Which slashtags does Blekko support?

Blekko supports a variety of preset slashtags. These slashtags enable you to filter the results by date, topic or content type.

You can also search certain websites by using a slashtag. For example, the search "iceland volcano /flickr" searches for images on flickr.com. The same is available for amazon.com, blogs and some other sites.

Users can also create their own slashtags. Users can limit searches to a certain set of websites and they can also cut out spam from the results.

In the long term, Blekko hopes to improve the quality of search results with user generated slashtags. This concept is similar to Wikipedia.

Is Blekko here to stay?

It's hard to tell whether Blekko will be a success or not. Other well backed startups such as Cuil failed. The slashtag concept is rather difficult to understand for the average web surfer.

Google has a very large market share and it is so powerful that Yahoo decided to go out of the market and let Microsoft continue with the search business.

Do you have to act?

Blekko follows an interesting new approach. However, the search engine has an extremely low market share at the moment and you probably won't receive many targeted visitors from them in the near future.

Until Blekko becomes a major player, it is better to concentrate your search engine optimization activities on Google and Bing/Yahoo. Search engine optimization is not about getting listed on as many search engines as possible for as many keywords as possible.

Search engine optimization is about getting high rankings on the right search engines for the right keywords that deliver paying customers to your website. Make sure that your website is listed for the right keywords on major search engines to get as many customers as possible.


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