One of the SEO ranking factors discussed is something called the backlink. Ovens emphasised that because of Google’s filter, Penguin, the quality of the links matter more than their quantity. “What Google is really looking for there, is for you to get links from other trust-worthy sites…as well as sites which have authority.”

Another important point of discussion in the video was Google’s implementation of Hummingbird, the search engine’s new, “smarter” ranking algorithm. The roll out of Hummingbird in August 2013 was said to be the biggest change Google has made to its core algorithm in the last 15 years. According to Steve, “What they’re moving towards is being able to understand the intent behind the search, so they are referring to it as conversational searching or semantic searching.”

He continues, “What this really means is that it’s important for you to have relationships within your market. Google is looking at social signals, as well as those all-important links from other relevant sites because all of those are giving Google the signal that you are an authoritative site…”

Ovens also provided valuable tips that businesses can use to improve their website. “Provide frequently asked questions, create good content…you really want to be the voice in your market.”

To learn more about the search ranking factors which will continue to be relevant in 2014, watch the SEO authority’s informative video here:http://www.youtube.com/watch?v=aJELPAbhixs. 

To learn more about how to obtain a website’s SEO scorecard and to improve its search ranking, contact Melbourne SEO Services at 1 300 662 979 or:http://www.melbourneseoservices.com/seo-quote-contact/. 

About Melbourne SEO

MelbourneSEOServices.com is a full service search engine optimisation (SEO) consultancy, based in Australia, but with a worldwide client base. 

Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimisation, article distribution, Google Places listing, press release service, web video production and one-on-one internet marketing consulting. 

Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.


Source: PRWeb
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