Good writing style and its influence on your Google rankings

It's rather easier to determine what good incoming links are (namely links from related web sites that include words that are related to the content of your site), but it's more difficult to determine what optimized web page content is.

First of all, a web page has optimized content if search engines can easily parse it and if search engines can find the keywords for which you want to be listed in the right places on your site. These two factors are very important if you want to have high search engine rankings.

In addition to that, there's a new theory that Google might also consider the grammar and spelling mistakes on your web pages.

The idea behind this concept is simple and understandable. The fewer mistakes, the better the quality. The better the writing style, the higher is the quality of the found text.

Google might prefer web pages with a clear text structure, few errors and a good writing style.

It's an open secret that natural language processing becomes more important in search engine algorithms. Google explicitly mentions natural language processing on its jobs page.

Are misspellings still a good way to obtain high search engine rankings?

Some SEO experts recommend to use misspellings of keywords to get high rankings for these keywords.

If the theory about the influence of grammar and spelling is true, using misspellings might have a negative effect on your rankings. Although the theory hasn't been officially confirmed yet you should keep it in mind when using misspellings on your web pages.

What does this mean to your Google rankings?

Many people get obsessed with Google's PageRank number when it comes to getting high Google rankings. You shouldn't care about the little green bar in Google's toolbar. Google wants to find good web sites with good content. Tell Google that your web site contains good content by getting good incoming links and by optimizing your content for Google.

The PageRank number displayed in Google's toolbar has little to do with the rankings of a web page (for example, results number 3,4, 6 and 10 for the keyword hurricane katrina had a Google PageRank of zero on 5 September 2005).

Make sure that your web pages don't contain too many grammar and spelling mistakes and that it's easy to find out what your web site is about. Use paragraphs, bullet lists and headlines to structure your text. Use your keywords in the right elements on your web page and use them in the right frequency.

The more clearly you structure your text, the easier it is for search engines to process it.


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