Demystifying The Radically Different Keyword Results Provided By Overture..Part1

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 1

by Robin Nobles

The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.

Stating the obvious you say? ...well, if so, then why is it that virtually everyone - professional and amateur alike - is oblivious to the fact they are selecting, and frequently buying, keywords based on highly skewed numbers?

The fact is that very few online marketers understand the results supplied by the two most basic keyword selection tools. These are the very same tools being used globally to hone keyword choices into supposedly laser sharp focus in an effort to keep pace with the challenges of increasingly keen competition and ever-rising keyword pay-per-click costs.

MSN Search Improvements

by Rob Sullivan

by Rob Sullivan
http://www.enquiro.com

By now you have probably heard about the new MSN search look. Launched July 1 of this year, MSN appears to have reworked their ranking algorithms somewhat so that results are displayed in a different manner.

Also, they have changed the appearance of the site, more closely matching Google and Yahoo! with their colored ad boxes and similar fonts.

One would hope that this is merely the beginning of what is supposed to be an impressive search engine.

The Googlebot came to call

Copyright by Axandra.com

Copyright by Axandra.com
Web site promotion software

Do you want to be automatically informed by email when Google's spider visits your web site?

A search engine spider is an automated software program that locates and collects data from web pages for inclusion in a search engine's database. The name of Google's spider is "Googlebot".

If you have a web site that allows you to use PHP code then your web pages can inform you when Google's spider has indexed them.

How does Google do it?

by Rob Sullivan

by Rob Sullivan
http://www.enquiro.com

I read an interesting article the other day in which they interviewed one of the chief IT people at Google and a point was made which I hadn't really considered. They were talking about managing the cluster of servers that is Google, and how much work it must be. This IT person went on to say that they had developed their own custom patch management system in house to manage the changes required to their software.

That got me to thinking. Estimates have put the Google cluster at anywhere between 10,000 and 80,000 servers, working in tandem, to ultimately produce that search box you see when you go to Google.com.

Ask Jeeves Gears Up

by Rob Sullivan

by Rob Sullivan
http://www.enquiro.com

By now I am sure you have heard that Ask Jeeves bought a small unknown company called Tukaroo. What you may not know is that Tukaroo was in the business to build a search application which could search both your desktop and the web in a seamless "end-to-end" search experience.

Desktop search is the new buzzword these days, with both Microsoft and Google developing these types of applications. It is kind of surprising to me to see Ask wading into this market. At least until you consider what the outcome could be.

Of course if you take MSN, Google and Yahoo! out of the mix for a while, it does make sense. With the recent acquisition of IWon, Excite and Myway and of course the purchase of Tukaroo, Ask is trying to set itself up as a legitimate alternate to the big 3.

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