There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine. You can't always trash a Web page and start over. Sometimes you have to go with what you've got, and produce "fixes."
As SEO frustration reaches an all time high, many companies who came to the table late are merely left with scraps compared to the market share of early adopters who embraced search engine optimization from the onset.
When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. The majority of searchers click on the top 3 results. For that reason, getting more links in the top three results increases the number of clicks that your website will get.
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads.
If Google puts your website in the wrong category, it will be very difficult to get high rankings for your keywords.
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing.
Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to improve a website's ranking in the SERPs.
If you want to get high rankings on Google and other search engines, you must do the right things to succeed. You have to work on many different factors to make sure that your website performs better than the sites of your competitors.
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them.
Some customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
What can you do if web pages with negative comments appear on Google's first result page for your company name?
One of the things you can do to promote your website is to submit it to the directories on the Internet. This way you can get visits directly from the traffic those directories may send you and, simultaneously, let search engines know of the existence and reputation of your website, improving its search engine results. This point has some importance given that most search engines take links to your website as votes or recommendations.
In an online forum, webmasters discussed their experience with Google's latest ranking algorithm update that has been given the name Mayday. If your website gets fewer visitors from Google, the update could be the reason for that.