Many webmasters who hate any form of control will hate to ever admit it, but the fact is that well over 80 per cent of the traffic web sites and blog sites typically receive still comes in via search engines. It matters little that in recent times search engines have had to face the wrath of webmasters who have seen their traffic wiped out virtually overnight by unfavorable adjustments in their algorithms. Many have abandoned search engine optimization in a huff and sworn to find other ways to generate traffic.
A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however that there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to our site. One of the ways in which we decided to accomplish this was by using PPC(Pay Per Click) advertising. It was my task to come up with the 'keywords' that would drive traffic to our site. After spending some time compiling a list, I then proceeded to market our site through several PPC search engines.
Many tests have shown that targeted banner ads carried at the bottom of the page can be virtually as powerful and effective as text ads.
The question that must always be asked by the webmaster is how relevant the banner ad is to the targeted audience at the site where it will be viewed. The more targeted and relevant it will be, the less it will be seen as an ad and therefore the more effective it will end up being.
Many webmasters do not know it, but real SEO success can come from promoting a single page, or a few pages at most, to search engines. Actually the most common mistake most people make is to try and promote their whole site and worse still to generate links targeted at the home page rather than a specific page that you are promoting.
Little do they know that there is tremendous power in focusing on a single page on the site at a time and concentrating all the SEO promotional activities on it at least for extended periods of time before moving to another different web page.
The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.
If you practice Internet marketing, you know the importance of a high converting 'Landing Page'. Also called a promotional page, jump page, or squeeze page, effective development of these pages are essential for online marketing success.
After a web browser clicks on a search engine generated link (organic or paid), they are directed to a website or jump page. Depending on your promotional tactics, you may be using pay-per-click marketing to generate sign-ups, inquiries, or sales. Regardless of the specific purpose of your page, one fact remains the same, you want a browser to take some type of action.
In the steps that follow, I will share some landing page best practices that have been provided to increase conversion rates and have those browsers taking the action you're hoping for. Keep the following concepts in mind when designing your jump-page:
Blogging utilizes software which is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages. Here are the most important rules to follow to get your posts listed for keywords of your choice.
The really fascinating thing about PPC (pay-per-click) ads is the fact that these ads have miraculously changed the rules from favoring the advertiser with the deepest pockets to clearly favoring the most creative advertiser able to create the best headlines and the best copy.
It has been proved time and again that the most successful PPC advertisers started small and by repeatedly re-investing their profits grew to the huge size and huge sales position they now enjoy. This is in sharp contrast to the offline model where the biggest budget tends to prevail.
If you're like most website owners, chances are that you're losing a large percentage of your visitors before they complete a desired action on your website. Although the number of factors that drive potential consumers away can be varied, I've noticed many common mistakes in my work of designing websites for optimal performance. Here's where many sites go wrong.
Let's begin with defining what an "ezine" is and how it can help you drive tons of traffic to your website and help you sell products and services. An ezine (electronic magazine) is much like a traditional magazine or newsletter. However, it is only delivered via email. People sign up to receive ezines for free or a monthly subscription fee. Most ezines are published weekly, but some are published daily, monthly or bi-monthly.