This article will guide you through some of the myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what 'density' is and how to apply it properly.
Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.
Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple - we pay or bid competitively, for the placement within each search phrase.
Recently Enquiro President, Gord Hotchkiss, wrote about the changing landscape of SEM in his third installment of "SEM's Seven Year Itch".
He is exactly right when he states "... we're rapidly approaching the day when being number one ceases to have any meaning." This is the old school approach to search engine marketing and SEO. Whether you are a black-hat or white-hat SEO, things are about to get a lot different and possibly more difficult for you. This 'old-school' view of trying to get to number one in the rankings is in fact tied to the concept of a universal results page as Gord has mentioned in his piece.
Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.
Because approximately 85% of all internet users looking to buy online will place a keyword in the search box of a search engine, you had better have a good understanding of how to market your website to them. I wrote this article to help you understand a little bit about how search engines work.
Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings were easier to come by, a business could earn top ten rankings and free traffic quite easily.
Targeted keywords are hard to ignore in search engine optimisation. Keywords play vital roles in optimizing a website, ranking on the search engines and reaching target market. Keywords have loads of benefits if you know how to find them.
With targeted keywords on your website, you will be able to reach your target market easily, appear on the search engine results pages for different search terms, generate online sales, and get higher search engine ranking. A targeted keyword is a powerful factor in the overall search engine optimisation success.
The first part of gaining good rankings with search engines is ensuring that the search engines can find you. There are a few methods to ensure your site gets indexed and therefore listed but they can differ greatly in effectiveness, timeliness, and cost. One of the most common ways that Webmasters attempt to grab the attention of the search engines is through search engine submission, but does this really provide the results that you want? In this article we will really only be looking at the three major search engines, Google, Yahoo, and MSN.
Duplicate content is the topic of many SEO conversations. The search engines penalize duplicate content to an extent but a recent Google blog post has indicated that perhaps the penalty is less damaging than many assumed. The duplicate content penalty is primarily designed to ensure that search engine results are not simply page after page displaying the exact same page content. As such, it may still prove detrimental to the performance of some of your pages. This article is a summary and explanation of Google's blog post, Deftly Dealing with Duplicate Content.
Duplicate content is a problem that worries many webmasters. Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings.
For that reason, Google recently made an official statement about duplicate content.
Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.
This article looks at the acquisition of links purely from an SEO standpoint and, aside from the really bad linking methods, if a link will provide good-quality, direct traffic then it is definitely still a good link and well worth considering. You will have to use your judgment on this, to a certain extent.