In order to get the most out of a search program, you simply must have a great adwords list. If your adwords list is not deep enough, you will end up paying top dollar on only very few highly-trafficked phrases that post the top dollar bids. So, what are the steps to making adwords lists?
First things first: you need your list of targeted keywords and search phrases. There are many different and distinct search terms that will get you where you want to go. In making adwords lists, your aim is to save hours researching solutions to common problems.
However, try to place yourself in the shoes of an advertiser. So, how can you determine which search terms to use when advertising your goods and services? Follow these instructions:
First, write down the top search terms that you can think of that describe your business or service. In making adwords lists, keep this list of search terms on a spreadsheet if at all possible -- this will make it easier to organize and submit later.
Next, use the Overture 'Search Suggestion Tool' to get an idea of the popularity of each search term and enter this number under a 'monthly impressions' column in your spreadsheet.
Third step in making adwords lists, use the Search Suggestion Tool to lengthen your list of search terms. Not only does the Search Suggestion Tool reveal the number of searches for any given search phrase, it also displays any closely related search terms.
Aside from Overture, another excellent resource is found at
www.wordtracker.com. In making adwords lists, the fourth step is to go back to your list, which should be pretty lengthy by now. Try to add modifying words that are relevant to your product or service, such as: cheap, discount, low cost, free, premium, authentic, etc. Check the Search Suggestion Tool to assess the number of searches conducted for those terms in the previous month. Enter the terms and data into your spreadsheet under 'monthly impressions'.
If you use a keyword in making your adwords list, such as 'Palm Pilot', why not consider using 'discount Palm Pilot', 'cheap Palm Pilot', or 'low cost Palm Pilot' if they apply to your business? The purpose of these activities is to generate the longest possible list of relevant search terms possible. Why? Remember, you only pay when someone actually clicks on your message. You pay nothing extra to simply list more keywords. Additionally, the more keywords you have, and the more specific the search phrases are, the more likely that your visitor will be truly interested in your product or service. Customers need to be narrowed to a particular brand and model.
In making a longer adwords lists of relevant search phrases also increases the likelihood that you will attract visitors to your site at a lower cost. That is because it is often possible to bid less for a click if the search term is less popular. More search terms, bid at a lower cost, mean more traffic to your site for fewer advertising dollars.
The fifth step to making adwords lists is to sort the terms on your spreadsheet by 'monthly impressions' to get a sense of which terms are most popular. These are the terms that can end up costing you the most advertising dollars if you choose to bid for a high ranking.
Congratulate yourself now, for you have now made a comprehensive adwords list that will get you ahead of your competitors.
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