In-house Management

Quite often, companies are reluctant to approach professional Marketing Agencies, fearing that costs are high and that there are no guaranteed results for risk of the money that is paid to these professional firms. On the other hand, the awareness that something has to be done through digital media. The next option they think of is to hire in-house marketing experts and form a new department. This department would be accountable, and there for the sole purpose of promoting the company's interests and brand awareness.

Bearing in mind that if a company does want to start an in-house marketing solution, it would initially take some initiative from management to 'go for it' and get it off the ground. There certainly are a number of advantages in keeping marketing campaigns in-house. These include more control of finance in relation to 'Return Of Investment', company policies are kept and followed internally, camapaigns can be slowed or escalated based on necessity. Setting up a department of this nature would entail ongoing training for staff at workshops and conferences to remain up to date with current online tactics and available tools for the purpose.

Approaching a Marketing specialist

On the other hand, hiring an outside agency can be done for a 'fixed cost' based on the quotation that a marketing company feels adequate to meet the goals that are set. These can be established after a few meetings to enable the agency to figure what goals need to be established, and at what cost they feel they require to achieve those goals as marketing professional experts. Well established marketing agencies should also have the necessary tools already to maintain and adopt a number of online marketing campaigns, as well as the experience to perform bid management, keyword research and organization tasks.

Online approach   

An online approach has seen a number of successful campaigns in the political arena as well. One can argue that the winning politicians look upon their money as well spent, but what about the politicians who spent a small fortune of their campaign funds with no success at all? Would they blame it on their Internet marketing campaign? Of course this is debatable, but there is no doubt that company or politician, the image that a marketing campaign portrays, is a make or break situation.

Methods of online exposure seem to be increasing in focus as well, as we can see from Google's recent example of Twitter-ing. A number of well established companies have joined Twitter that to some extent, is considered one of the top social media services for businesses. The social media marketing scene definitely has a bearing on brand and image, and is certainly well worth following, and looking into.

In conclusion, there is no doubt that an online marketing campaign is the way to go in order to reach your consumers. Whether you choose to do it in-house or hire an outside Search Marketing Agency, is entirely an independent decision. Whichever you decide to eventually choose, depends on your 'comfort zone' and what approach is best for you.