The trust that readers have with the Reader’s Digest brand is unmatched in Canada. By discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, money and humour, Reader’s Digest has simplified and enriched consumers’ lives. There’s no wonder that nearly 1 in 5 Canadian adults read Reader’s Digest monthly*!

The brand extends to an overall audience reach of almost 13,000,000** across multiple platforms including online, mobile, social and print. And online visitors spend an impressive average of 12 minutes per visit and view an average of 32 pages per visit*** on ReadersDigest.ca. Those are remarkable numbers that make the website a highly engaged platform for advertisers.

Reader’s Digest is also the most read and most trusted magazine in Canada, and the world’s largest magazine brand. Simply put, over 100 million people worldwide read Reader’s Digest every month.

We know that in today’s marketing world, content is king. And with the life enriching content, stories and ideas that Reader’s Digest offers, we certainly understand why their audience’s engagement levels are higher than any other publisher in their category.

In health, Reader’s Digest brings their readers must-read news and practical advice to help them improve their day-to-day lives. If you’re a traveler, you want the insider advice on destinations, celebrity-endorsed products and accessories and inspiring first-person narrative that the travel content provides. And if you’re a foodie, Reader’s Digest is where you would go for the latest recipes, essential cooking tips, and nutritional information.
Andrew Waiser
Reader’s Digest helps readers navigate through the abundance of information by bringing them savvy advice and smart choices. Their engaging stories get to the heart of what really matters to Canadians. And this is exactly how Reader’s Digest has built its solid reputation.

For us at Mediative, our objective has always been to connect marketers and advertisers with the right audience they need to meet their goals. That’s why we feel enormously excited to enter into a partnership with Reader’s Digest. It is a partnership that allows marketers to create unique advertising opportunities through a trusted brand and bridges the gap between online, print and mobile platforms.

Mediative will have the ability to sell digital (and print) products including ad units, sponsorships, integrated branding campaigns, contests, social media and more against each of the content areas in Health, Home, Family, Food, Finance, Humour and Pets.

With access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns, we feel the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com  will add superior value to brands looking to enhance their presence with consumers.

*  PMB Spring 2012

** Based on audience and circ data collected from PMB Spring 2012, Harris Decima Study 2011, ABC Dec 2011, StarchMetrix 2011, comScore Spring 2012, Internal Stats, Google Analytics 2012, Facebook & Twitter April 2012

*** ComScore Media, Spring 2012 (Mar-May Avg)


Biography / Resume : Andrew Waiser is Director, Strategic Partnerships and Digital Media at Mediative working with publishers and the Mediative sales team to develop new, creative solutions for advertisers. Andrew is also responsible for business development and publisher relations for the contextual Mediative channels. Shortly after receiving his undergraduate degree from the University of Western Ontario, Andrew began his career in the media world on the agency side before making the switch to the network/sales side. Andrew loves the challenge of bringing customized creative solutions to advertisers and also enjoys the business side of the role in helping to grow the Mediative offering.