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HigherVisibility, Search Engine Land’s 2017 SEO Agency of the Year, has published a comprehensive resource entitled “What is SEO?
HigherVisibility, Search Engine Land’s 2017 SEO Agency of the Year, has published a comprehensive resource entitled “What is SEO? The Beginner’s Guide to Search Engine Optimization” to round out the first quarter of 2018.
The guide, written by HigherVisibility Managing Partner Scott Langdon, provides a comprehensive look at Search Engine Optimization as both a practice and global industry, starting with the fundamentals of SEO and walking readers through the way things work and, more importantly, why they work. In breaking down the different aspects of SEO, Mr. Langdon aims to give readers a roadmap of potential paths to success and pitfalls to avoid along the way, whether through internal practices or the hiring of an SEO agency. The guide also provides historical context regarding some of the changes Google has made to their search algorithm over the years, bringing readers up to speed with current best practices.
In addition to helping reinforce their foundation of industry knowledge, readers can find tools and resources for evaluating performance and quantifying the different factors that can influence a website’s search rankings. For those weighing their options and considering the easy way to the top, Mr. Langdon makes sure to cover the good, the bad, and the unethical in regard to White Hat and Black Hat SEO tactics, explaining that short-term success could very well lead to long-term failure in the end.
“Because of our position in the industry, I feel like we have a responsibility to ensure that information about SEO is readily available,” said Mr. Langdon. “Search Engine Optimization continues to evolve, and by providing those working in or around it with a comprehensive look at the best practices, we hope to keep that progress on a positive path.”
“What is SEO? The Beginner’s Guide to Search Engine Optimization” can be found here.
About HigherVisibility
HigherVisibility is a digital marketing agency based in Memphis, TN, that has proven to deliver customers through SEO, PPC, and Social Media services to clients all over the country. From small businesses to Fortune 1000, HigherVisibility has helped hundreds of companies grow their revenue through digital marketing. HigherVisibility was also named Search Engine Land’s SEO Agency of the Year for 2017.
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