Look critically at you website and be sure to consider redesigning it if:

Your design is repulsive
Put yourself in your visitor's shoes and then analyze your website. Is it attractive at the first instance? Is the design able to grab your attraction? If you think there are some designing weaknesses, get them fixed immediately. All elements tell their own story. When the layout of your website seems to be falling apart and one component is not matching with the other, you should know it is time to pay some attention. Lack of any organization is a turn off for your visitor who may be in a hurry, and want things in one place in front of the eye. Moreover, to be catchy; your design, colors, content, fonts and arrangement should be well organized and connected.

Complex navigation
Is the navigation structure on your website easy and clear? Your website must be user-friendly and for that it is important the navigation links and menus are active and positioned at proper places. Keep the main navigation areas where they are throughout the website, don't keep them moving by positioning them at different places each time a new page is opened by your visitor. It gives an old-fashioned look, so be aware of concepts that evolve and diminish before you even know it. Make sure you have equipped your website with all the latest features present in the market. You do not want to lose the technology race, so keep up with all the updates. Make sure the images used are not obsolete and your content is up to mark with new dates.

The website does not represent you
It is important to make your visitors know where they have come. A website is you and your company's online personality. It reflects the product and services you provide, and speaks on your behalf. Make sure, your website is fully representing you and your business. You don't want to miss on an opportunity to gain customers just because your website is poorly designed, or if your competitive edge is not obvious. Sadly, the worst website is the one that reflects nothing new. Every company and business is unique and needs to display and reflect a competitive edge. If your website fails to do so, I would suggest you need to redesign your online identity.

About the Author

Bryan Williams (http://www.cyberdesignz.com) has worked closely with outsourcing firms in different areas, especially Web designing and development outsourcing. He has years of experience with outsourcing Windows application development, offshore custom software development and web designing companies in Virginia.

Article courtesy: GoArticles