Realased on May 22, Google's latest animal named update, Penguin 2.0, targets "web spam" by blackhat marketers. These are essentially considered "junk" links with no purpose other than to impact Google's ranking of a website. Christopher Ulrich, CEO of Long Island advertising agency Direct Response Group, explains: "As Google as repeatedly indicated, user experience should be the focus of the website owner. You should not be designing pages simply to rank well in Google. Google wants to reward websites that deliver high value to their users - and it rewards these sites with higher ranks." He continues, "Google has no interest in listing a site higher in the search results simply because a webmaster or SEO engaged in blackhat techniques designed to influence rankings on Google."

In this free SEO white paper available at Direct Response Group's site, website owners and marketers will receive information explaining what types of activity to strive for, what to avoid, and how to recover if you have been penalized by Penguin 2.0.

"Google's Penguin 2.0 and other mechanisms strive to deliver the best user experience, ensuring that Google's users remain loyal. Understand Google's motivations and play by their rules, and you will drastically increase your chance of success," Mr. Ulrich recommends.

You can click here to download the Google Penguin 2.0 whitepaper.

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Direct Response Group, LLC is a leader in online marketing strategy, having generated over $600 million in incremental revenue for clients ranging from the Fortune 100 to small business including law firms, medical practices, universities, software and technology companies, retailers, professional services, finance and other businesses looking to increase their online success. From strategic consulting with clients' in-house marketing teams to fully managed services, Direct Response Group helps its clients achieve success through search, social media, email marketing, conversation optimization and enhanced user experience.


Source: PRWeb
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