Many teachers in the elementary and high school grades use email marketing software to send out bulletins or newsletters related to classroom material. For instance, a teacher was teaching a lesson about humpback whales and, the same day she taught the lesson, she sent out a newsletter with links to YouTube videos of humpback whales. Needless to say, today's student is far more stimulated by captivating videos than still photographs in an outdated textbook. This teacher was able to use email marketing software to get her class excited about the topic in a medium they can really relate to.

Teachers at the high school level have found it very effective to use email marketing software to send reminders for due dates and tests. Since many students find it difficult to stay organized, getting an email reminder is incredibly helpful. Most students frequently check their email accounts daily, but amongst all the other distractions, they may forget about a certain essay. Teachers who use email marketing software to remind their students typically see a higher classroom success rate, just by helping that tiny little bit. Obviously an email marketing campaign won't make every student hit the books immediately, but it does ensure that a project or test is at least on students' radar, in case it slipped their mind.

Teachers, professors and teaching assistants at the college and university levels have used email marketing software to help spice up notification emails about upcoming seminars, or as an effective mode of sending out grade reports. Most post-secondary institutions offer students an email account, but that really only enables the professor to send out boring text-only emails. In an effort to jazz it up and make things a bit more dynamic they can use email marketing to deploy an eye-catching email. Some professors have also used email marketing software to send out automatically generated, personalized grade report emails to each individual student, instead of a typical mass email. By inserting some dynamic variables with the click of a mouse, the professor can automatically sub in the student's name, grade and any additional comments. When this is received by the student, it seems like a personal email, which definitely makes it seem like the professor is going the extra mile! The beauty is that all the professor has to do is load in a simple Excel file with student names and grades, and the emails will be populated and personalized automatically for each student.

This article highlights just a few examples of how email marketing software can be used by educators to help enhance the classroom experience. Since most email marketing software solutions are very easy to use, any teacher, professor, or classroom volunteer can easily start the new initiative. The ultimate goal is to see students succeed, and since email marketing helps give them a push in the right direction, then everyone comes out on top!


Robert Burko is President of EliteEmail.com, the trusted email marketing software provider to teachers and professors around the world. The small business email marketing package is affordably priced for educators who can try it out for free.