Facebook Graph Search can essentially search across four main aspects: people, places, photos and interests.

For businesses, “likes” just became a lot more important with the introduction of Facebook Graph Search.  Likes are important to demonstrating a social vote for that particular company’s brand appearing in a persons’ News Feed altering their friends to the social nomination of the business, which could be amplified through paid advertising. Now “likes” will form the basis for appearing in search results on Facebook. For example, when searching on Facebook Graph Search for a restaurant, you can now search for a restaurant based on your friends’ who share similar interests and based on their recommendation (likes).

Although it is still early, only have been released hours prior to writing this article, the business implications of Facebook’s new search feature certainly place a new emphasis on building Facebook profiles for all of your business’ brands and locations; adding to that the importance of enticing your customer base to ‘like’ you on Facebook. Building Facebook profiles that add value to your customers and build relationships with new and existing customers will reach new levels of importance as Facebook’s Graph Search gains a foothold in the search market.

Graph Search has only been released to a user base with “hundreds of thousands” immediately getting access; a small percentage compared to Facebook’s over 1 billion users. The product is still in beta, in English only and only for Desktop at this time.

A word of warning: Graph Search can pull up photos hidden from timelines. You should review your photos and ensure that those “unflattering” photos have been untagged. If you would like to try out the beta, head on over to Facebook’s Graph Search page and the sign up link should be at the bottom of the page.


About the Author:
Kyle joined Mediative about 5 ½ years ago and has been working as a Digital Marketing Strategist since that time; although his official title is Performance Media Manager. Kyle’s passion is Digital Marketing Strategies and Integrated Marketing Communications. Although an expert in online Paid Advertising, Kyle seeks to look at the whole picture and welcomes the opportunity to talk holistic Digital Marketing Strategies. Kyle has worked with some of Mediative’s largest Paid Search accounts; managing accounts in excess of 1 million keywords and a monthly spend of over $1 million. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market, but to speak to them with the right language. Although, his largest accounts have been in the B2B e-commerce space, Kyle has also successfully managed lead generation and branding campaigns in both the B2C and B2B markets. During his tenure at Mediative, Kyle has gained in-depth experience on a multitude of Analytics and bid management platforms such as Google Analytics, CoreMetrics, Omniture, Marin Software and Acquisio.