Proliferation of the Internet and the success of e-commerce has shed the spotlight on the importance of Internet marketing and more specifically Internet search engine marketing. Offering robust search options for marketers to effectively rope in online surfers, Search Engine Marketing (SEM) is proving to be the best online customer acquisition tool in the modern era. The current economic turmoil and financial woes has only heightened the business case for Internet SEM. The economic crisis has made the average consumer more frugal about what they buy, and constantly look for best deals online, thus making the Internet even more important to marketers. Increased consumer use of online search engines therefore exemplifies the Internet as a lucrative platform for superior targeting of both mainstream and niche offerings. Given its cost-effectiveness and ability to send timely brand messages to the right target cluster, unbeatable ROI, and quantifiable results, SEM Market has and will continue to emerge as one of the lone beneficiaries of the recessionary climate worldwide. 

Growth in mobile Internet has been magnifying the business case for SEM of late. Thanks to the rollout of 3G and 3.5G networks, which have enabled mobile communication network subscribers to access broadband Internet, launch of smartphones & intelligent mobile computing devices, reduction in data plan charges of mobile service providers, and significant improvement in mobile software for web browsing, there continues to be a steady growth in the use of mobile search, which presents new opportunities for the SEM market. Other growth drives for SEM market include the success of paid searches and growing popularity of organic searches. Proliferation of broadband services, simplicity of concept and quicker realization of results, have largely spurred growth in paid search until the recent years. Of late though, advertisers have been displaying more interest towards organic search or search engine optimization in response to rising keyword prices and uncertainty associated with page rankings.

As stated by the new market research report on SEM, the US continues to remain the largest market. This growth in the US market is attributed to the high usage of web search and continued evolution of search engine technologies in the nation.


Key players in the global market include 7Search.com, ABCSearch.com, Acxiom Corporation, Ask.com, Baidu Inc., Bruce Clay Inc., Engine Ready Inc., Google Inc., iProspect, Lyris Inc, Microsoft adCenter, NHN Corporation, Sohu.com, Inc, and Yahoo! Inc, among others.

The report titled “Search Engine Marketing: A Global Strategic Business Report” published by Global Industry Analysts, provides a review of industry trends, growth drivers and issues. The report also provides a recapitulation of recent mergers and acquisitions and other high profile corporate developments. The reports offers market estimates and projections for geographic markets, such as, United States, Europe and Rest of World. The US market in particular has been quantified across service segments, such as, Paid Inclusion, Paid Search, Search Engine Optimization and Contextual Advertising.

For more details about this comprehensive research report, please visit
http://www.strategyr.com/Search_Engine_Marketing_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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