Date / Time

 

Ads

News by month

News Categories

Link to us

Link to us

Ads

Subscribe

Search Promotion Data

Ads

News by month 2019

Latest News

Ads

Ads

Google Instant and what it means to your business

on 17 Sep  Posted by Admin  Category: Search Engines  
by Timothy Lynch
http://www.enquiro.com

Google frequently deploys new technologies that are designed to benefit the user and provide the best search experience. Google’s goal is to serve up the most relevant websites based on a search query (or with Google Instant, what it thinks a query might be). Which web pages rank for search queries depends on the same SEO fundamentals as always: having quality content optimized for relevant keywords along with inbound links that support the authoritativeness of your site. It’s too early in the implementation of Google Instant to describe the precise effect it will have, or even if it will be retained by Google as a permanent feature. Nevertheless, we anticipate a number of consequences and have developed a responsive strategy for our clients.

Some of the things that we will be looking at:

SEO and Google Instant

  • Google has stated that the number of times your site is displayed in a search engine results page (the number of impressions) is likely to increase. Monitoring organic referring keywords will help determine if users are truly adopting Google Instant and whether fewer keywords are sending a higher volume of traffic.
  • Monitor for an impact on keyword selection and traffic by competing websites. It is likely to see some sites jump to optimizing for head terms due to the higher number of impressions for these words, leaving more space & opportunity for mid- to long-tail phrases.
  • For large sites that are competing for high volume head terms, ensure that title tags and meta descriptions are well optimized to match user intent and entice clicks from users (same as before Instant).


PPC and Google Instant

  • If we see increased competition from advertisers for head terms due to the increased exposure, a likewise increase in Cost per Click for these head terms can be expected.
  • Auto-suggested torso and long-tail keywords will become more important as people may continue to refine their search until relevant results become visible.
  • An increase in impressions without an increase in clicks will mean lower click-through-rates (CTR) on head and torso phrases, which will have an impact on quality score. Google counts an impression when the advertisement has been loaded on the screen for three seconds.


What is the take away?

Successful paid search and SEO strategies are customer-centric and aimed at using the right language to speak to your target market, delivering the right message at the moment of relevance. This marketing mantra still applies. Focus on the best practices, optimize titles (both SEO and PPC) and ensure that the descriptions are increasing the information scent on the page to entice the user to stop typing and look at your listing.

If you have direct questions regarding how Google Instant could be effecting your search marketing efforts, please feel free to contact us.

Call Tanya at 1-800-277-9997 ext. 214


© 2010 Enquiro Search Solutions.



News Categories