How Google might track your surfing behavior

Last week, we informed you that Google tracks user behavior to determine the ranking of web sites. Google has recently released web accelerator program that is intended to make surfing faster for broadband users. Google might use this program to track the surfing behavior of people who have the web accelerator installed.

This means that Google now has at least four different tools that allow Google to track which web sites you visit: the Google toolbar, Google Desktop, Gmail and the new Google web accelerator.

These tools could help Google to collect the user information that is mentioned in the patent specification. As soon as you login to any Google service (Gmail, AdWords, etc.) this information can be assigned to your name and address.

Other factors that might influence your Google rankings

In addition to factors regarding user behavior, link popularity and domain names, the patent specification lists some other factors that might influence how Google selects results.

The document specification indicates that web pages with frequent ranking changes might be considered untrustworthy.

In addition, keywords that have little change in the result pages are probably matched to domains with stable rankings. Keywords with many changes in the results are probably matched to domains with more votality.

What does this mean to your web site?

Regarding these factors, there's nothing you can do to influence the ranking of your web site. Fortunately, there are many other factors that allow you to influence your rankings on Google.

In general, it is important that your web page content is optimized for Google. The ranking factors mentioned in the patent specification are only additional factors. If your web page content is not optimized, all other ranking factors won't help you much.

Remember that this patent doesn't mean that Google really uses all of this. The patent only lists options that might be used by Google. The most important factors for high rankings on Google are good incoming links and optimized web page content. You should make sure that your web site has both if you want high rankings on Google.


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Related links:

Google ranking secrets revealed - Part 1
Google ranking secrets revealed - Part 2
Google ranking secrets revealed - Part 3
Google ranking secrets revealed - part 4
Google ranking secrets revealed - part 5