Birthdays

Birthdays are the perfect excuse for your business to make a point of contact with your customers. Send them a greeting card wishing them a happy birthday and do not forget to include a business card or at least put your contact information on the back of the card.

To provide an extra incentive to give you a call or drop by, give them a coupon as a birthday present.

Holidays

Your company could easily send more than a dozen greeting cards every year to each customer in celebration of national holidays. Valentine’s Day, 4th of July, Thanksgiving, and Christmas are just a few of the major holidays Americans celebrate.

This short list could correspond to a quarterly greeting card campaign, as an example. Just make sure your greeting cards fit the holiday spirit. Do not try to cut costs and send out generic greeting cards all year round.

Promotions

Many businesses have seasonal sales when they are simply trying to clear out old inventory. These promotional events are an excellent opportunity to use greeting cards. While flyers and other advertising methods are often used, greeting cards are more personal and have a higher likelihood of being read.

Greeting cards are just one of those advertising tools that accomplish basic advertising and branding reinforcement, all while providing a personal touch to the customer. When you consider that greeting cards are typically less expensive than other types of promotional campaigns, the greeting card may very well be the perfect advertising tool for small businesses.


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