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Hereford SEO Firm Launches Article Analysing The Google ‘Fred’ Ranking Update

on 25 Apr  Posted by Admin  Category: Internet Related  

Serendipity Online Marketing, a Hereford, United Kingdom digital marketing agency, launched a report on the possible ranking effects of Fred, Google’s latest unofficial update.

Serendipity Online Marketing, a digital marketing agency based in Hereford, United Kingdom, launched a new report analyzing the latest unofficial Google update called Fred.

More information can be found at

Search engine optimization (SEO) is one of the most important aspects of all digital marketing strategies, as it is through Google that most prospective clients first come into contact with business websites. In recent years, Google algorithm updates have focused on improved user experience and mobile responsiveness, making business owners look for professional SEO services to improve or maintain their high ranking.

Fred is the latest unconfirmed Google update, first discovered by SEO experts and online marketers in March 2017. This update has led to many websites losing ranking positions, while others experienced significant growth.

The new report presents a brief overview of the most likely reasons for which ranking positions have been altered recently.

According to the report, one of the possible causes for significant downranking might have been the fact that the latest Google update focused on scanning and identifying websites that had low user experience (UX), something that includes using a low number of words on the page. The UX factor is essential for SEO, as past updates have also focused on favoring websites that are likely to provide positive user experience. In the case of the Fred update, many websites that had placed the majority of their copy below the fold of the screen experienced a significant downranking, although this was not always the case. Other factors, such as the way that sites in their niche presented information, seeming to have an affect on the way Fred operated.

Another conclusion of the report is that having a good linking profile might not have had a significant impact on whether a site, which was considered to have poor content and or user experience, held on to its ‘pre Fred’ ranking position.

The report also presents the conclusions of several case studies, comparing ranking positions for various keywords. The results show that websites with short copy tended to be downranked, especially if the content was placed below the fold of the screen.

Serendipity Online Marketing will continue the research into the effects of Fred, with another report to be released later this month.

Interested parties can find more information by visiting the above-mentioned website.

Contact Info:
Name: Graham Baylis
Email: -email-
Organization: Serendipity Online Marketing Ltd
Address: Orchard House, Hereford, Herefordshire HR2 9QD, United Kingdom
Phone: +44-845-170-1800

For more information, please visit

Source: MarketersMedia
URL: Source

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