“Optimizing for e-commerce is extremely important because studies are showing us a change in user behavior,” Heitzman said. “When people look for goods online, they’re becoming much more likely to start with a Google search.”

Optimizing for e-commerce begins with many of the usual SEO staples: optimizing title tags, metadata, and choosing keywords that a business can realistically rank for. However, the guide also covers topics that will convert search traffic into customers. For example, schema markups increase clickthrough rates and proper page layout can retain customers throughout the buying process.

“We think it’s a crucial part of learning these sorts of strategies – seeing them in action,” Heitzman said. “That is why we’ve also included real-world examples in our e-commerce guide, to show how successful companies have put these practices to work.”

HigherVisibility’s E-Commerce SEO Guide can be found on their blog.

About HigherVisibility:

HigherVisibility is a digital marketing agency based in Memphis, Tenn. that provides services in search engine optimization, pay-per-click advertising, and social media marketing to small businesses and Fortune 1000s alike. HigherVisibility was named Search Engine Land’s SEO Agency of the Year in 2017 and works with clients across the United States.

Source: PRWeb
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