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WooCommerce is used on roughly 35% of all online stores on the web, so how do you stand out from the pack?
WooCommerce is used on roughly 35% of all online stores on the web, so how do you stand out from the pack?
HigherVisibility announced on Wednesday the release of a new e-commerce guide that explains how businesses can optimize their online stores by using the WooCommerce platform.
This the third in a string of articles that detail the best SEO practices for a variety of e-commerce platforms. WooCommerce is an open-source plugin that acts as an for WordPress websites. According to Managing Partner Adam Heitzman, that places the responsibility of SEO into the hands of the website owner.
“WooCommerce does a phenomenal job in providing tools to optimize e-commerce SEO, but that will only help website owners if the entire site is already optimized,” Heitzman said. “It’s difficult to rank in search engines for product pages if your homepage and landing pages are struggling."
Because of its affordable price and format, WooCommerce is an extremely popular tool for online shops. Therefore, the guide suggests that web owners focus on the most important on-page ranking factors like decreasing web page loading times, providing relevant headlines and title tags, and including valuable descriptions to boost their SEO.
“One of the best things about WooCommerce is how easy it is to use. If you have a WordPress site, you can use WooCommerce,” Heitzman said. “But that makes knowing SEO that much more important.”
HigherVisibility’s guide to WooCommerce can be found on their blog.
About HigherVisibility:
HigherVisibility is a digital marketing agency based in Memphis, Tenn. that provides services in search engine optimization, pay-per-click advertising, and web design to small businesses and Fortune 1000s alike. HigherVisibility was named Search Engine Land’s SEO Agency of the Year in 2017 and works with clients across the United States.
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