The top 3 ways Google changed its search engine rank page (SERP) algorithm include:

1. Secure Websites Are Crucial

In 2018, Chrome started classifying all sites that are not HTTPS as “not secure.”

About 93 of all websites across Google have HTTPS encryption – making the remaining websites vulnerable to ranking penalization by Google.

Google strongly prioritizes secure websites in rankings because they want platforms to be immune to hackers. This ensures that information is more reliable and fosters a better user experience that protects consumers.

Brands can follow these 3 simple steps to make their website secure:

1. Host a dedicated IP address for the website. 
2. Purchase an SSL certificate, then activate it and install it. 
3. Update the website so it uses the HTTPS.

Professional web developers and search engine optimization experts can help brands transfer an site to HTTPS.

2. Strong Focus On Mobile Speed

According to Google, typical mobile web pages take over 15 seconds to completely load. However, 53 of website visitors will leave a website that takes more than 3 seconds to load.

Thus, Google announced that they were planning to place a strong emphasis on mobile site speed in 2018 – and 6 months later, they delivered on this promise.

This algorithm change furthered the importance of a fast-loading website on every platform to improve rankings – likely because a quick website provides a positive user experience.

To ensure their website loads quickly on and mobile devices, brands can:

1. Compress image file size. 
2. Analyze and reduce server response time. 
3. Minimize the number of redirects on a site. 
4. Ensure web page content loads from the top down, not the bottom up. 
5. And more!

3. Recent SERP Changes In 2019

It’s only January, but SEO experts everywhere have already noticed some Google ranking updates for 2019.

Leading SEO experts and professional resources such as SEMRush continually track Google’s or search engine rank page algorithm. On January 5, 6 and particularly on January 9, these SEO resources saw a chaotic changing in keyword difficulties and shuffling rankings – a clear signal that Google is adjusting their ranking methods.

Although Google has yet to confirm whether they updated their algorithm – and what those changes might entail, if they did – experts agree that some SEO algorithm update likely occurred.

Regardless, Google will be amending their algorithm several hundred times in 2019. And the best way for brands to stay on top of the evolving ranking qualifications and ensure they continue to rank on page one – or reach the top search listing results in the first place – is to partner with a leading search engine optimization company.

“SEO is one of the most complicated forms of digital marketing because it involves so many tactics,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “However, every modern brand needs to invest in search engine optimization. That is what will generate leads, website traffic, conversions and revenue. Businesses that want to continue gaining naturally targeted organic traffic need to work with qualified SEO experts to navigate the ever-evolving algorithm successfully.”

Partnering with a professional SEO firm will give brands access to experts who have the expertise and experience to optimize a website’s code and content effectively to rank highly for strategic keywords.

DesignRush’s Agency Listing section showcases the top local and global SEO companies. Some of the best search engine optimization agencies include (in alphabetical order):

1. Advantix Digital

Advantix Digital was founded in 2001 as one of the nation’s first digital marketing agencies in Dallas. Since then, they have become a 5x Google All-Star, putting them in the top 0.5% of agencies in the US. All of their strategists are certified by Google, Facebook, Bing, HIPAA and more! Featured as one of Inc.’s 5000 fastest growing companies, they offer digital branding, web design, SEO, paid media management and programmatic services, along with consulting capabilities.

Visit Advantix Digital  https://advantixdigital.com/

2. Approach SEO – San Diego SEO Agency

Approach SEO is a 2018 Award-Winning San Diego SEO Agency located in the heart of downtown San Diego! Their specialized marketing team and in-house SEO experts are highly experienced, having helped thousands of small and multi-national businesses vastly improve their online presence. Approach SEO’s main goal is to help companies increase their overall ROI and business revenue through their tested and proven SEO and online marketing campaigns!

Visit Approach SEO – San Diego Agency  https://www.approachseo.com/

3. Boulder SEO Marketing

Boulder SEO Marketing is a full-service digital marketing agency with resources and strategic partners around the globe. Their team offers affordable and top-rated online marketing services to local, national and international companies. Notably, no long-term contracts are required to work with them. They will work to prove to you month-after-month that a client’s investment with them is worth every penny.

Visit Boulder SEO Marketing  https://boulderseomarketing.com/

4. Dataflurry

Dataflurry is a leading provider of organic search engine optimization services. They work with all types of companies and organizations. However, Dataflurry places a special focus on legal clients. Dataflurry was founded in 2007 and was built on 8 years of experience promoting websites online in search engines. In fact, Dataflurry’s founder was building and promoting websites before Google existed!

Visit Dataflurry  https://www.dataflurry.com/

5. DIAP Media

DIAP Media is an internet holding company to niche and local SEO and pay-per-click (Google Ads) brands that help local small business owners with growing their website and increasing leads and sales. They offer SEO services and Google Ads management to the Automotive, Healthcare, Home Services, and Legal industries.

Visit DIAP Media  https://diapmedia.com/

6. Explo-Media

Explo-Media is a one-stop shop for all of your web marketing needs! They provide affordable monthly SEO packages that meet almost every business’s budget. Services include monthly SEO, blogger outreach, guest post outreach services, content, marketing, copywriting, web designs, PPC and more.

Visit Explo-Media  https://www.explo-media.com/

7. Gleaming Media

Gleaming Media is a renowned digital marketing agency in India which offers the best digital marketing services. Brands that want to start their own e-commerce business can rely on Gleaming Media to get a foothold in the market.

Visit Gleaming Media  https://www.gleamingmedia.com/

8. Innovative Solutions Group

Innovative Solutions Group is backed by over 25 years of building successful websites and thousands of happy clients. They understand what it takes to create a not only but more importantly, successful website and marketing solution.

Visit Innovative Solutions Group  https://inovativhosting.com/

9. Insite Advice

Insite Advice is a St. Louis Search Engine Optimization (SEO), web design, and internet marketing agency that focuses on delivering measurable results for B2B, B2C, and eCommerce clients. Because they are conversion-focused, Insite Advice offers clients the ability to pick and choose the services they need, whether it’s a new website, help with SEO or PPC, or the complete St. Louis SEO consulting package.

Visit Insite Advice  http://www.insiteadvice.com/

10. MAXBURST Inc.

MAXBURST is a top-rated NYC Website Design & Digital Marketing Agency focused on creative and results-driven solutions. Whether it’s to increase profits, provide support, sell products or promote your brand, their web design services can bring your company front and .

Visit Maxburst Inc.  https://www.maxburst.com/

11. MKG Marketing

MKG Marketing is a digital marketing agency located in the Pacific Northwest and New Orleans servicing clients all over the world. They are a SCRUM-based organization that only hires digital marketing experts in SEO, PPC, and website and campaign analytics.

Visit MKG Marketing  https://mkgmarketinginc.com/

12. Morningdove Marketing

Morningdove Marketing is a Boise SEO agency that caters to small and medium-sized service businesses. They were founded in 2016 and have taken a keen interest specifically in helping pest control since that's the industry that the owner was in before getting into digital marketing full-time. Morningdove Marketing has documented proof of clients achieving positive ROI with them.

Visit Morningdove Marketing  https://morningdove.co/

13. MSalesLeads

MsalesLeads provides digital marketing consultants and strategists for small and mid-size businesses. They help small and mid-size businesses to go and grow their businesses online, get qualified leads and new customers, and position their brands, products, and services online. MSalesLeads has successfully executed more than 140 digital marketing projects and campaigns.

Visit MSalesLeads  http://www.msalesleads.com/

14. PixelCutLabs

PixelCutLabs knows that clients want to confidently grow their business, to be seen as a leader in their industry, and to know they are making their company as much money as possible. In order to do that, brands need to be one of (if not the) top search result on Google. PixelCutLabs is dedicated to helping those brands rank highly for relevant search terms that will grow their business effectively.

Visit PixelCutLabs  https://pixelcutlabs.com/

15. Promodo

Promodo is a leading international performance agency in Central & Eastern Europe that helps in-house marketing teams of medium and large eCommerce companies to deliver better results.

Visit Promodo  https://www.promodo.com/

16. Return On Now

Return On Now Internet Marketing LLC, founded by industry veteran Tommy Landry in Austin, Texas, provides internet marketing consulting that enables brands to increase their website visibility, traffic, lead flow, and more.

Visit Return On Now  https://returnonnow.com/

17. SEO Agency Mumbai

SEO Agency Mumbai is a boutique SEO agency based in Mumbai, India. SEO Agency Mumbai began with an idea that SEO services should be affordable to everyone in the startup and small business marketplace. They want to preserve the entrepreneurial spirit of the small business owner by supporting the local restaurant, the mom-and-pop shop, and the family medical practice with competitive SEO solutions. As a result, SEO Agency Mumbai was founded on one simple business model: to create affordable and effective SEO Services for the small business marketplace.

Visit SEO Agency Mumbai  https://www.seoagencymumbai.com/

18. SEO ProHub

SEO ProHub is a digital marketing agency, an SEO company, an SMM agency, and a reputation management company, all in the same place. Alongside their specialization in search engine optimization services in the USA, UK, Canada and social media marketing services in the USA, SEO ProHub focuses on all digital marketing services to help businesses grow online all around the world.

Visit SEO ProHub  https://seoprohub.com/

19. SEO Service in India

SEO Service in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. SEO Service in India was established by direct marketing experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, large corporations and MNCs.

Visit SEO Service in India  https://seoserviceinindia.co.in/

20.

is a full-service SEO agency based in London, UK. They provide the full suite of SEO services, from technical SEO to link building, content marketing to Local SEO. works with customers in the UK and helps them to raise their visibility online through eCommerce SEO and International SEO across all sectors and channels.

Visit  https://www.seoza.co.uk/

21. Shrewd Marketing LLC

Shrewd Marketing delivers results by managing the complete web presence of their clients, from responsive website design, content management, SEO and Internet marketing to optimizing the user experience, maximizing site traffic and improving customer satisfaction in the process.

They manage SEO, social media, digital advertising and white label Internet directories for organizations who can benefit from having a keyword search application for a database of local business listings and company profile pages.

Visit Shrewd Marketing LLC  https://www.shrewdmktg.com/

22. Silicon Overdrive

Silicon Overdrive uses proven SEO strategies to drive quality traffic to your site -- that means more leads, which ultimately results in more sales. They offer customized SEO packages aimed at improving brand visibility online.

Visit Silicon Overdrive  https://www.overdrive.co.za/

23. Smarter Digital Marketing

Smarter Digital Marketing focuses on growing clients’ online traffic and improving the visibility of their websites. Their consultants are not only fully qualified in SEO, but also Google Ads Management, Social Media Strategy and Email Marketing. They also pride themselves on having a strong design team that works on large, innovative websites every day.

Visit Smarter Digital Marketing  https://www.smarterdigitalmarketing.co.uk/

24. South Shore Design

South Shore Design is a Manhattan-based SEO Company that specializes in Web Design, Search Engine Optimization, Social Media, Graphic Design, and Web Site Maintenance for all companies in all industries.

Visit South Shore Design  https://southshoredesign.com/

25. Webology SEO, LLC

Webology SEO is a top-rated web design and search marketing agency headquartered in Birmingham, Alabama.

They focus on three key services: 

• WordPress Design
• Paid Search
• SEO

Webology SEO takes a detailed, scientific approach to lead generation that includes everything from link-building to conversion rate optimization.

Visit Webology SEO LLC  https://webology.technology/

Brands can view the best SEO companies by pricing structure, case studies, rankings, portfolio, experience, leadership, reviews and more on DesignRush. They can use filters to compare agencies and find the best SEO firm that will help them rank well in Google search listings.

About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, App Development, eCommerce Web Design Companies and more.

Source: PRWeb
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