1. Just ask

Send the webmaster of the web page in question a polite email and ask for removal of the negative comments. Be friendly and don't threaten the other person. Many webmasters will cooperate if you explain the issue.

2. Give web pages with positive comments a boost

Find web sites that contain positive comments about your site. Link to these pages from your own website to increase the link popularity of these pages. The web pages with the positive comments might get more inbound links and higher rankings then.

You could also suggest web pages with positive remarks about your website on social network sites such as Digg.

3. Use Wikis if appropriate

Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia. These Wiki pages might also get listed when someone searches for your company name.

It's very important that you don't spam Wikis. Only add information about your company if it is appropriate. Spamming Wikis will backfire on you.

4. Ask for testimonials

If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com or similar sites.

5. Make sure that your own web site has the first position

If your own website comes first for your company name, most people will click on your link and won't look further in the search results. Use IBP to make sure that your own web site has position 1 in the search engine results.

Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.

If negative comments still appear on the Internet, use the tips above to restore the positive image of your company.


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