Established websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
Google trusts websites that have been around for a long time more. In addition, these websites had a lot of time to get good backlinks. If you have a new website, it will be difficult to compete with these established sites.
Fortunately, it is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:
Step 1: target the right keywords
If you have a new website, it's nearly impossible to get high rankings for competitive keywords. Of course, you should include these keywords on your web pages but you should also optimize your web pages for less popular keywords that are not targeted by your competitors.
If your competitors target the keyword "pizza new york" then you might optimize one of your pages for "pizza new york queens". Even if your version of the keyword gets only a fraction of the original keyword, you will still get more visitors than before.
It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).
Step 2: target as many different keywords as possible
Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in queens", "recommended pizza restaurant queens", etc. Even if each keyword delivers only some visitors, you will get many visitors with all keywords combined.
Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.
Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.
Step 3: create web pages to attract more backlinks
Some web pages on your website should generate revenue, others should help you to get backlinks. The more backlinks your website has, the easier it is to get high rankings.
Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many backlinks. Of course, you should also actively build backlinks.
Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.
Focus on both optimizing your web pages and getting good backlinks. Your website must have good optimized content and good backlinks if you want to get high rankings on Google.