Google disregards the description META tag and the keyword tag, but thinks the Title tag is important. the text within the Title tag is a representation of what is inside the site. The Title tag is best when it includes 75 characters of keywords.

It is worth noting that the Title tag is far and away the most important spot for gaining rankings. Focus on one or two phrases and include them in the Title and Description tags.

Google picks up your page description from the text within the page, and that way search results are based upon the actual content of the page. Google believe it is the information contained on a page that the user is looking for rather than lavish words that the Web designer placed in a description tag in hopes of matching search terms. Google produces produces relevant results that match the search term by examining the words on a site, where the words sit on the page, and how important the text is by comparing font sizes. the text contained in bold tags, heading tags, or large font sizes are used as important keywords in the calculation.

When picking the page to optimize for a particular word or phrase, make certain the page contains content that will satisfy the user's query. Choosing relevant pages will allow you to insert the desired phrases in the text of the page more naturally. Also, assuming the page achieves rankings for the targeted word of phrase, users should enter your site through the optimized pages.

Realistically, you should only target one or two phrases per page. By limiting the number of words you target per page, you will be able to properly optimize your pages.

A concept that is important in Google's ranking algorithm is using central theme throughout the site. When determining a theme, a search engine looks to see if text included in the Title, META tags, and links is consistent throughout the site. Your should include information relevant to your Web site and include common topics all the way through the site. Do not include keywords or other information irrelevant to the rest of your site in hopes of gaining a higher search ranking.

It is highly recommended to include keywords with headings and use bold type and large font sizes. For best results, make sure that these keywords are located within close proximity, as Google calculates the distance between keywords. The keywords near the bottom of the page are just as important as the keywords at the top of the page. Google also favors keywords located in, and close to hyperlinks. Google performs part of its ranking calculations upon the keywords that are contained in the URL.

Google places great importance on link popularity. Link Popularity is the number of Web sites that are linked to your site. The search engine consider a link from one page to another as a vote for that Web site. Google's rankings are determined not only by the actual number of links, but also by the quality of the Web site that has placed the link. The concept behind this is that Web sites will not link to another Web site unless they find that site worthy of a link. The importance of a Web site is calculated by the link popularity of that Web site. A link from a personal Web site would not be as importance as a link from a well-known and popular Web site. One way in which Goggle calculates the relevancy of the links is by making use of the text within the hyperlinks. If the text within the hyperlink is appropriate when compared to the page it is pointing to, then the link is considered relevant. If the hyperlink text is unrelated to the site at which it is directed, this is considered an irrelevant link that is poor in quality.

Once again, it must be noted that Google relies heavily on link popularity in determining ranking. Despite your best efforts to create a highly optimized informational page, if this page has no link popularity, you site will not receive a high position.

Pamela Upshur
http://www.iprofitarticles.com


Submitted by pupshur