Keywords can also be made long tail by considering:

• Demographics: Does your target audience have specific needs that cause it to search for your products differently? For example “Auto insurance for seniors”.
• Adjectives: People are often searching for products using adjectives such as “cheap”, “best”, and “affordable”. Look for these variations and try to find areas where there is less competition as it will make achieving a high rank easier.
• Actionable: People who use keywords like “prices”, “rate”, and “buy” (e.g.: mortgage rate) have done their research and know what they want to buy. Targeting these keywords can help drive quality leads to your site that are very likely to convert.

Mediative is one of the leading experts at helping brands gain online visibility at the local level.

This cheat sheet is full of Search Engine Optimization (SEO) tactics, some of which you can implement right away to drive more people to your website for a quote or to contact you, or increase the number of visits to your location.

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative has been awarded the #1 Best Enterprise SEO Company in Canada by TopSEOs. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX: YLO). For more information, www.mediative.com