by Sharon Housley
Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.
Here are just some of the various types of content that businesses are turning into podcasts...
1. Audio Books
Books that are "read" aloud are no longer embraced only by the visually impaired. For example, commuters who want to make the most of their travel time have long embraced books-on-tape. The podcast medium is far more compact and portable, so audio books and similar content are now being made available as podcasts.
2. Audio Tours