DIGITAL MARKETING

Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation Practice:

“Achieving marketing objectives through applying digital technologies and media.”

As a Digital Marketing Agency, KO Websites manages all forms of their client’s online presence. This includes websites, mobile apps and social media company pages, search engine marketing, social media marketing, online advertising, and e-mail marketing.

Borrowing a few definitions from an article on Smart Insights, here are the basic segments of digital marketing:

Digital devices – Customers interact with businesses through their websites and mobile apps, via a mix of smartphones, tablets, desktop computers, TVs and gaming devices.

Digital platforms – Interactions travel through a browser or apps from platforms like Facebook/Instagram, Google/YouTube, Bing, Yahoo, Twitter and LinkedIn.

Digital media – The communication channels through which audiences find and engage businesses: Online advertising, paid search, SEO, email and messaging, and social networks.

Digital data – Tracking, evaluating and acting on campaign results

Digital technology – The tools businesses and their agencies use to implement marketing programming.

SEO SERVICES

Search engine optimization is a program of strategies, techniques, and tactics which work together to increase the number of visitors your website receives as a result of a high-ranking placement in Google, Bing, Yahoo or other search results pages (SERPs). An SEO program includes both on-page and off-page techniques and requires technical expertise and strong content strategies.

PPC AGENCY

KO Websites is an award-winning PPC Agency. They are a Google Partner and manage AdWords, Facebook, Yelp and other online ad campaigns for their clients. PPC stands for “pay-per-click”, a marketing tool in which advertisers pay a fee each time one of their ads is clicked. You are buying visits to your site, rather than “earning” site visits organically using SEO strategies. Search engine marketing (SEM) is a popular form of PPC, most widely used by Google AdWords.

INBOUND MARKETING

KO Websites Inc. supports their client’s inbound marketing goals by creating and executing content marketing campaigns that raise the client’s online profile. Prospective customers find the content and are compelled to contact the company by the quality and utility of what they see and read. Content includes articles, blog posts, press releases and other formats, delivered through social channels and by aggressive SEO techniques. The goal is to raise organic search traffic flow to the client’s website, where content also works to move the prospect through the sales funnel successfully.

SOCIAL MEDIA MARKETING

KO Websites manages client social media properties, creating, posting and distributing compelling content to make the client both more attractive and more widely seen online. Social Media Marketing is usually performed in tandem with broader inbound marketing and SEO programming.

ABOUT CLUTCH

Clutch is a B2B research, ratings, and reviews firm in the heart of Washington, DC. We connect small and mid-market businesses with the best-fit marketing, advertising, design, development, and IT companies, consultants, or software. Clutch interviews real clients collects data and compares competitors to help businesses find firms for their projects.

ABOUT KO WEBSITES, A TOP BAY AREA DIGITAL MARKETING AGENCY

If you want to dramatically improve the results you get from all your digital business properties, work with KO Websites, one of the Bay Area’s premier Digital Marketing agencies. Make your website, social channels, and content all work more effectively in driving more business your way, significantly improving your bottom line.

Source: PRWeb
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