“Getting other sites to link to yours brings great rewards,” says Ken McGaffin, CMO at Wordtracker and joint author of the Masterclass, “not only do quality inbound links improve your search engine rankings, they bring direct traffic to your site and help establish your position in the marketplace.”

“No matter what industry you are in, there are a host of blogs, directories, news and information sites that publish stories on what’s going on. They can give you valuable links for free provided you approach them in the right way – and that’s a skill anyone can learn,” continued McGaffin.

“But it’s not the number of links that are important, it’s quality that counts,” says fellow author and SEO expert, Mark Nunney, “in SEO you’ve got to work in two main areas - the keywords you use on your own web pages (on-page factors) and the links on external websites that point to yours (off-page factors).”

“On-page factors are easy to manipulate and therefore search engines don't base their algorithms on them alone. They look for more information in off-page factors, in the links that point to your website. These are much more difficult to manipulate and so are given precedence in search engine algorithms,” says Nunney.

“Most people can learn to optimize a web page effectively but building good quality inbound links is an entirely different matter. That can be a daunting task and it's why we've written this book,” says McGaffin, “good content, an understanding of your online community and knowing how to get external sites to link to yours is what you need to build quality links over time.”

The Link Building Masterclass is an e-book available for immediate download from Wordtracker.com. And if you purchase by Monday 8th February you’ll get $20 off the usual price of $49.


Source: PRWeb
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