Get insight into how mobile users search for businesses on their phone.by Mediative
http://www.mediative.caWith an increasing number of consumers turning to their phones to perform local searches, having a strong presence in local search is no longer an option. It’s not just important to consider how people get to a site, but also how they behave when they get there.
Providing consumers with the information they need in a mobile-friendly format could be the deciding factor between them browsing the site further and visiting the business, or hitting the back button and buying from a competitor.
As a follow up to the first Local Social Search study, Mediative’s latest research study takes a realistic approach, getting answers face-to-face from real people in public environments on how they perform local searches on their mobile devices.
The study examines:
- Demographics of mobile search users
- How do people search for restaurants, banks, shopping, travel, automotive, and other business categories?
- What do they use to search?
- What influences their decision to pick one business over another?
- How does social media impact their decision?
Download the research study now and we will also include Part 1 of the study.