"By gaining an understanding of the digital environment, I have been able to adapt and change our digital marketing strategy. This has increased performance and conversion rates, bringing about additional return on investment,” says Samuel O’Prey, Marketing Manager.

As well as covering the theoretical aspects of Digital Marketing, this Digital Marketing Qualification will provide learners with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at web analytics, legislation, regulation and codes of practice.

The newest of MMC Learning's digital marketing courses is ideal for those wanting to work in Digital Marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing is and how it relates to the marketing industry and to turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today's digital arena.

There are three units covered in the Diploma in Digital Marketing which are assessed by 3 separate assignments which will often be based on various findings and recommendations within your own company (or a company of your choice).

Unit 1 - Digital Marketing Essentials
Unit 2 - Digital Marketing Planning
Unit 3 – Marketing and Consumer Behaviour

Each unit of this qualification can also be studied as a standalone award e.g. The Digital Marketing Planning Award (previously CIM eMarketing Award).

A number of busy individuals have already enrolled on the Diploma in Digital Marketing for the next start date. Some of these are returning learners who have previously studied the eMarketing Award with MMC Learning meaning they now only have to study Units 1 and 3 in order to gain the Digital Diploma. Many have been drawn back by the constant contact and one-to-one support offered between learners and eTutors.

About MMC Learning:
MMC Learning is a joint venture company with the Manchester Metropolitan University Business School and is an Accredited Study Centre for the Chartered Institute of Marketing, the leading international body for marketing and business development with over 50,000 members worldwide. MMC Learning are focused on providing cutting edge learning content and marketing courses to working professionals, with flexible ways to learn supported by a dedicated, experienced team of tutors and support staff. Now serving learners from small to large companies in over 50 countries! For more information on its marketing courses, visit the Web site at www.mmclearning.com.

MMC Learning Courses Portfolio:
The full portfolio of Chartered Institute of Marketing accredited courses which can be studied through video e-learning modules includes;    

• Introductory Certificate in Marketing
• Professional Certificate in Marketing
• Professional Diploma in Marketing
• Diploma in Digital Marketing
• Diploma in Managing Digital Media
• Digital Marketing Essentials Award
• Digital Marketing Planning Award (e-Marketing Award)

For further information watch this short video Diploma in Digital Marketing or contact;
Imran Farooq (enquiries (at) mmclearning (dot) com)


Source: PRWeb
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