Over the years there have been many search engine updates, and many SEO companies have fallen behind. One of the best ways to ranking both local and national based search terms is by following the guidelines that the various search engines put out. The fact that the Chicago company has gained such high rankings for various businesses throughout the United States using clean and proven techniques proves the fact that following search engine guidelines is one of the safest routes possible.

The company has found that most businesses are wanting to have increases in online sales and revenue and at the same time do it in such a way that they will be safe with future updates. By offering clean strategies that are proven the clients are able to obtain the best of both worlds.

Ranking both local and national search terms have many things in common. Whether a business is trying to grow their local search presence by obtaining high rankings in the snack pack or the organic listings, or whether a business is growing an e-commerce site nationally, this can be done using white hat strategies that are tried and tested.

One of the real benefits of obtaining top search rankings is the fact that local consumers will be able to find your business easily online. By having top rankings in the snack pack or in the organic listings you will have high chances of being found for various keywords. This is a huge benefit for local business owners that are trying to grow their leads, sales and ROI.

Before the mobile devices were so widely used most consumers were using desktop computers in order to find local businesses. Seeing a page of 10 businesses on page one was an easy thing to do and the click through rates were much more even. In this year of 2018 the results have drastically been affected with the use of so many mobile users finding local businesses online.

The results are showing that most consumers are not scrolling down past the top 3 listings in the organic rankings. By having the snack pack listings at the top and then the organic listings underneath, there just isn't a huge need to scroll down to the bottom of page one like there used to be if using a desktop computer.

Because of these changes the firm is seeing that unless a local company has top #3 rankings the traffic and sales just isn't there for local business owners. They are finding that page one rankings just don't convert like they used to compared to a decade ago.

The results are also similar for nationally based search terms, however, many national searches have such high search volumes that even ranking on page one alone still has high sell through rates because of the massive amounts of traffic that companies receive if ranked on page one.

Knowing these updates have taken effect they are no longer recommending that business owners settle for page one rankings. If you have a local business in Chicago you need to gain top placements in order to have the ROI that most companies are needing. Unfortunately, there are many firms that are not staying up with the latest changes to the various algorithms and thus their client rankings are falling behind. The company is offering free video reviews for interested businesses. To learn more please visit https://chicagoseo.company for further information.

Source: PRWeb
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