This is a new age for Internet marketing. Advanced analytics are now available to track exactly where a customer originated without using special links. If a customer can be tracked this way then why are Search Engine Optimization firms still charging up front fees for their services when they can earn more money by charging for leads or sales?

Joseph comments, “We wondered the same thing. New analytic tools offer a huge opportunity for everyone. We can rank a company's site in the search engines, and charge our clients based on the customers they receive from specific search terms. This is great for clients because they can finally track ROI for SEO. I am not sure why more SEO consultants are not moving to this model, because companies are interested in generating high quality leads, not paying consultants for basic services like link building and on-site keyword optimization."

SEO companies offer to rank sites in the search engines for an up front fee and they talk a good game to get that fee. Since SEO consultants are paid a flat rate, they don't need to track the performance of their SEO work. Instead, they give clients a report of their site ranking for different keywords. How does a business know if the SEO efforts are targeting the right keywords, producing the highest ROI or any ROI?

The head of Prodigal Solutions continues, “Our clients only pay for performance and they do not need to spend days, weeks, or months trying to analyze the results to figure out their ROI. We track the performance and show them.”

Performance based SEO will separate the SEO companies who can deliver actual results from the companies who can't. Prodigal Solutions is focused to be the leader in this new performance based SEO approach and they are ahead of the competition. “With over ten years experience in the Internet marketing industry, we are excited by the opportunity to offer our clients this new, best in practice solution to their SEO needs.”

"I am very excited about the launch of Prodigal Solutions," says Joseph. "Performance based SEO will be a huge market and I am thrilled to launch one of the first SEO firms to offer fully customized services for customer acquisition through SEO."


About Prodigal Solutions:
Prodigal Solutions was founded by Joseph Vlcek, who has been an Internet marketer for over a decade and was a pioneer of search engine marketing in the late 90's. Now, with the launch of Prodigal Solutions in January 2011, he is able to offer his years of Internet marketing experience and understanding of real business needs to assist companies with their SEO efforts through the best in practice approach of Performance Based SEO.


Source: PRWeb
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