"We're happy to announce the release of our brand new e-book about link building in 2016," Relativity SEO founder and owner Cody Oelker said, "Ever since the beginning, link building has been an important part of effective SEO, but the nature of the game has changed greatly. Link building strategies that would formerly have produced great returns will often today result in nothing but penalties. Our new guide to SEO link building in 2016 is going to bring readers up to speed with what works in the modern environment, and it contains a wealth of practical, useful information."

Now an undisputed cornerstone of the Internet, technology giant Google came online as a true insurgent when it launched in 1998. At the time, the company's PageRank algorithm was essentially unprecedented, having sprung from cutting-edge academic research company co-founders Larry Page and Sergey Brin conducted while graduate students at Stanford.

What set PageRank apart from the software that powered other search engines of the day was the insight that the number of off-site links to a given web page tended to correlate positively with its fundamental quality and value. That alone was enough to propel the young Google search engine to a rapidly growing market share, and it also created a new industry of experts dedicated to building links to improve placement in the company's increasingly popular results.

Although much has changed in the nearly eighteen years since, links remain an important signifier of web-page merit, as far as Google's automated algorithms are concerned. As the new Relativity SEO e-book details, though, the crude, blunt link-building approaches that used to be the norm are often now actively counterproductive, with Google having developed sophisticated means of detecting and punishing such activity.

Instead, as readers of the new Relativity SEO e-book will discover, those who set out to improve search-engine visibility through link-building must today focus more on the quality of the backlinks they generate. The new e-book is packed full of information covering this topic and related ones, including a number of actionable techniques that readers can put directly into practice.

As one of the world's most successful and highly regarded search engine optimization companies, Relativity SEO was especially well positioned to produce this important new resource. The new e-book is available now at the Relativity SEO website, where visitors can also read about the company's services and schedule a free consultation.

About Relativity SEO:
For over 10 years, Relativity SEO has been producing search engine optimization results that make a real difference to the bottom line, proving the value of its work in major global markets and delivering custom-tailored service to every client.

For more information about us, please visit https://relativityseo.com

Contact Info:
Name: Cody Oelker
Organization: Relativity SEO
Address: 517 72nd St Holmes Beach, FL 34217
Phone: 941-251-5267

Source: MarketersMedia
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